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In Sickness And In Health
I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
Turning The Casual Scanner Into A Buyer
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More
Top 10 Marketing Pitfalls
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More
Detroit Free Press
After more than a year of searching for a new marketing theme, Chevrolet says it has landed the right person to deliver its message: ...
and more »
Sydney Morning Herald
The Brainchild Group - Marketing News (blog)
I hope all of you Social Media marketing professionals are just as excited as I am about Apple's new social network for music — Ping. ...
Apple's Ping is a bald-faced marketing ploy doomed for failureDVICE
Welcome to the social, AppleCNET
Apple launches social networking platformMarketing magazine Australia
Fortune -Katonda
all 1,190 news articles »
TechRepublic
If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing ...
and more »
TechRepublic
Quantum Leap Marketing recently conducted a survey to find out how small business marketers are responding to tough economic times and how they plan to ...
and more »
Press & Sun-Bulletin
Did you know that tobacco companies concentrate their marketing efforts in convenience stores, a place where 75 percent of teens shop at least once per week ...
and more »
Milwaukee Journal Sentinel
Together they built a marketing dynasty. So when Harley-Davidson Inc. and advertising agency Carmichael Lynch announced last week they were ending a 31-year ...
and more »
Reuters
The Atlanta Post
According to the New York Times, The King's plans are in response to new marketing trends suggesting that young consumers, one of BK's target markets, ...
Under New Owner, Burger King May Spend More on MarketingAdAge.com (subscription)
Business digest: Marketing firm earns four state awardsThe News-Press
all 1,890 news articles »
TopNews New Zealand
MarketWatch (press release)
As part of its plea, Allergan has agreed that between 2000 through 2005, its marketing of BOTOX(R) resulted in intended uses for the therapeutic treatment ...
Price for push? Botox maker settles charges, pays $600mTimes of India
Allergan Will Pay Fine, Plead Guilty to MisdemeanorBloomberg
Botox-maker pays $600M to resolve investigationThe Associated Press
TIME (blog) -ABC News -Business Standard
all 773 news articles »
Sarasota Herald-Tribune
The focus on marketing has led to turf wars, such as the one between Southeast High School and Florida State University, two institutions looking to cash in ...
and more »
PR Web (press release)
Creative marketing solutions that recognise the concept of the Web as it really is – a tightly woven community where every site, every piece of information, ...
and more »
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The 5 Minute Marketing Plan
If I were to ask you right now, what marketing... Read More
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only... Read More
Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment
Why Trying to "Get the Appointment" Can be a Recipe... Read More
Smart Ways To Rocket Launch Your Profits
If you really want to pull more profits from your... Read More
Give It Away Now - The More You Share, the More You Sell!
Give away your knowledge, and you'll make money. How does... Read More
What is a Marketing Plan Anyway?
Building a business that grows steadily in size and profits... Read More
The Name Game
Pop quiz! If you have to say goodbye to your... Read More
Celebrity Product Placement: A Primer
With more and more companies wanting to integrate their products... Read More
How to Expand Your Target Markets
Are your products or services geared towards only one target... Read More
How to Use Business Cards to Network and Market Your Business
You've had one thousand of the finest, most eye-catching business... Read More
Tie-In With Others To Maximize Your Business Leverage
One of the most rewarding, inexpensive, under-used, and effective methods... Read More
How To Conduct Effective Online Surveys
Although they are inexpensive and product fast results, online surveys... Read More
Marketing Manual Sample Outline
The key to success in any business relies a large... Read More
Marketing Lessons from Santa
If a nonexistent man can change the world and millions... Read More
Resume Writing Service Marketing
Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More
Lead Generation: What Is It worth?
Our business environment has changed dramatically. Companies must now be... Read More
Notable News - Its Not About You!
You enjoy what you do. In fact, you love your... Read More
10 Ways to Get Your Flyers Noticed
An inexpensive way to promote your services is to createvarious... Read More
Two of the Biggest Hurdles
As I was preparing for a presentation recently, I was... Read More
10 Tips to Grow Your Business Plain & Simple
"Try not to become a man of success but rather... Read More
Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials
1. It costs less to delegate to a professional than... Read More
Marketing Is A Long-Term Investment
"Dig your well before you're thirsty" is the title of... Read More
Global Market in the Cyber world?Go and Get It !
With the Internet opening up the doorway to the global... Read More
Getting Paid to Promote Yourself
We all know we can pay a magazine or a... Read More
Business to Business Direct Mail Offers that Say Free
In direct mail, the offer is the incentive or reward... Read More
Why Market to Generation X?
Generation X"--the 40 million or so people born between 1965... Read More
Marketing Discipline and the Joy of Success
Discipline Is Important.I recently read an article about why discipline... Read More
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
At first glance, nothing seems more chaotic than a trade... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
NB: You can read part one here: ... Read More
How To Market Effectively Even If No One Understands What You Do
So how do you effectively market your product or service... Read More
Ten Tips for Creating a Winning Proposal ? Part 1
If you want your business to grow and attract new... Read More
Top 10 Ways to Create and Manage Opportunity
Most of us are used to the concepts of risk... Read More
Terrific Titles, Happenin Headlines
You've probably heard the slogan, "You never get a second... Read More
How to Profit from Your Expertise (Part 1 of 2)
Are you looking for a natural way to market your... Read More
Stop Your Marketing Leaks
Thirty percent of all the drinkable water that runs between... Read More
Getting New Clients - When Only a Few is More Than Enough
Many of the business owners I speak with are looking... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3
To read the beginning of this special report, you can... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong... Read More
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on... Read More
2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around
Here is a powerful tip on how to substantially increase... Read More
Want To Impress Customers, Win Clients and Influence People?
Remember the baseball cards kids traded while... Read More
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More
The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More
My wife likes to shop at the local Safeway. Is... Read More
How to Set (and Get) the Right Prices
Which product feature of yours is every buyer keen to... Read More
6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business
Did something catch your eye in a direct mailing this... Read More
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
Wise Man Marketing
It's a sunny morning and you're sitting in your office.... Read More
Design Does Matter
The idea that good design can improve how people perceive... Read More
A Point in Every Direction is the Same As No Point At All
Ever try to be something for everyone and find no... Read More
The Biggest Needle In The Haystack
Hello everyone! Have you ever been curious about something, and... Read More
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