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Its Time For Some Steak
Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
The Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The Brand Called You
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Id Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
Notable News - The Branding Myth
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More
IndyPosted
ZDNet (blog)
First, the AMD believes that dragging along two brands - the AMD brand and the ATI brand - is unnecessary since consumers it seems find the AMD brand ...
AMD Nixing ATI Label In Brand Consolidation MoveGamasutra
AMD to end ATI brandingComputerandvideogames.com
AMD set to kill off ATI brandingAfterdawn.com
Mac Rumors -DailyTech -SlashGear (blog)
all 168 news articles »
ZDNet (blog)
Following screams and howls from enthusiasts who are attached to brands and branding, AMD defends ...
and more »
Business Daily Africa
Bloomberg
Huawei Technologies Co., China's largest phone-equipment maker, is betting Google Inc. branding and ...
Google-branded Android phones live on through entry-level Huawei handsetTotal Telecom
Huawei announces an Android 2.2 phoneInquirer
Huawei Ideos: Android 2.2, 2.8 inch QVGA screen, around $150IntoMobile (blog)
EuroDroid (blog) -What Mobile -Rethink Wireless
all 138 news articles »
Sky News Australia
Virgin Blue is about to embark on a complete brand overhaul with the help of the marketing mastermind formerly behind Qantas. The company has hired Hans ...
and more »
The Augusta Chronicle
What does your personal brand say about you? If you were asked to be a guest speaker on a national television program, would you accept or decline the ...
PR Web (press release)
PR Web (press release)
Kasey Sixt, CKR Interactive's Vice President of Branding and Social Media Initiatives, discusses how recruiters can make the most of social recruiting. ...
Moneycontrol.com
Moneycontrol.com
The High Court also said that if the use of that trademark or branding is made compulsory in the contractual agreement, then a marketing intangible has been ...
and more »
SBWire (press release)
They have expertise in product launches, franchise, corporate sales, brand building, advertising, loyalty programs, retail chain tie-ups and monitoring. ...
Business Day
BRANDING advisory and development company Interbrand Sampson, best known for its branding of companies such as casino group Tsogo Sun, has been tasked with ...
AdNews
We have several roles going for experienced, intelligent thinking Brand Consultants- at multinational powerhouses in Sydney and Melbourne. ...
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Its Time For Some Steak
Recently, I was reviewing our website statistics. One of the... Read More
Boston Brand Building - Brand Identity Guru
"Make no little plans, they have no magic to stir... Read More
McDonalds Supply Chain of Potatoes
McDonald's buys its potatoes from corporate farmers in Idaho not... Read More
Managing the Corporate Brand - a Reputation Perspective
Adored, respected and coveted by customers and organisations alike, corporate... Read More
Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset... Read More
Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs... Read More
Play it Again Sam
The marketing director for one of my longtime clients used... Read More
Setting the Right Price
One of the ways people get to know you is... Read More
Brand Your Name!
Have you ever thought about branding your name? Does the... Read More
Is It Legal? - Indecent Naming With Tradition
When Mitsubishi launched a new car with the name "Pajero"... Read More
How to Work with Your Graphic Designer
As a graphic designer, I can tell you something right... Read More
Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood.... Read More
Play Your Position! - The Only Way to Win in Business
Have you ever watched 5-year-olds play soccer? It should be... Read More
Pressure Washing Companies and Co-Branding
Pressure washing companies often miss what we call 'super niche'... Read More
The Very Basics of Design
Design is a very subjective thing, therefore, if you ask... Read More
Why Branding?
Having a concise, clear image that you project to your... Read More
Brand Image ? Brand Identity Guru
Having a brand image is not a "have or have... Read More
Logo Design Tips
Logos can be described as visual icons that provide a... Read More
Trademark: Do I Need One for My Business Name and Logo?
Wondering if a trademark is important to you as a... Read More
Clouds Gather Before A Storm: Utilizing The Power Of Brand
How brand management can help utility organisations to create a... Read More
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More
How Do You Define a Good Logo Design?
Everyone wants his company logo to be the best but... Read More
The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of... Read More
Branding: What Not to Do
Here's a little story about what not to do as... Read More
Product Positioning for Enterprise Software and Information Technology Companies
Good marketing positioning is like good lying. No, we're not... Read More
Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots
Try to avoid backing up whenever possible. Occasionally some one... Read More
Importance of Business Branding
Branding is very important to a business, whether it is... Read More
Brand Awareness - Brand Identity
About once a month a few of us at the... Read More
Effective Public Relations Essential for Personal Branding
Move over pop star "Posh Spice" Adams and English soccer... Read More
Adventures in Advertising and the Affect on the Brand Name
Studying various target-marketing techniques and here is a thought. We... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)
Make A Bold Promise Then Back It Up With An... Read More
Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset... Read More
Brand Image ? Brand Identity Guru
Having a brand image is not a "have or have... Read More
Brand Warfare is More of a War than You Think
We will discuss Brand Marketing for a minute. In this... Read More
The Art of Successful Branding
Branding: it's a term that carries great weight in the... Read More
Is Your Logo Helping or Hurting Your Business?
The quality of your logo can mean the difference between... Read More
Brand Name Identity in the Oil Business
I submit to you that Brand Name Identity in the... Read More
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name... Read More
What is Private Franchising? It is Nothing Someone Made It Up
The Federal Trade Commission has an obligation to the general... Read More
Branding Mistakes - Brand Identity Guru
1. It "sells itself." I don't need to market.Okay, you... Read More
Branding: All My Exs Live In...
...my senses. I know, you were thinking 'Texas'. Well, if... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Make A Bold Promise Then Back It Up With An... Read More
Im Just Starting, Why Do I Need a Logo Design?
Businesses eager to open often give little thought to their... Read More
Branding Article: Pepsis Missed Brand Opportunity
I love Pepsi. It's that slightly sweeter taste and the... Read More
Understand Brand
Branding has been defined, explained and examined extensively. There are... Read More
Brand Value - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use... Read More
When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an... Read More
Your Business Logo and Color Scheme
My business logo and color scheme started one lovely spring... Read More
Brand Identity - Corporate Identity and Brand Value
Companies work hard building the strength of their brands -... Read More
Intelligent Design comes from Brand & Account Planners
I've been reminded recently, rather forcefully, that not all reality... Read More
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