Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Telegraph.co.uk

Watchdog to tackle online travel advertising
Telegraph.co.uk
Travel companies that publicise their products online will come under the regulation of the Advertising Standards Authority (ASA) ...
UK to launch 'comprehensive' policing of online advertisingFinancial Times
Gaming to face advertising regulationsPFJ Media Recruitment Agency (blog)
Advertising Watchdog Crackdown on Misleading Online Marketingis4profit
BBC News -IT Business Edge (blog) -TechCrunch
all 165 news articles »

Truth in advertising on cigarette brands
Detroit Free Press
This law applies to tobacco packaging and any tobacco-related advertising. As of June 22, tobacco manufacturers were prohibited from producing any more ...

and more »

The Guardian

Online advertising still doesn't pack a fraction of print's punch
The Guardian
Even when you've killed all the forests and lugged them around the country, the old combination of cover price and advertising revenue comes out on top, ...
Surprise! Online Subscribers Worth LessCanada Free Press

all 2 news articles »

Newspaper hires new advertising director
Statesman Journal
Beth Sell, who left the Statesman Journal in 2004 after five years in its advertising department, ...

and more »

PR Web (press release)

Maine's Rinck Advertising Collaborates with Patrick Dempsey to Design Custom ...
PR Web (press release)
The creative team from Rinck Advertising, Karly Eretzian and Laura Davis, collaborated with the television actor, Patrick Dempsey, to create a custom ...

and more »

BigPond News

State spending on advertising hits record $124m
Sydney Morning Herald
TAXPAYER-funded spending on government advertising reached a record $124million last financial year, forcing the Brumby government to defend its advertising ...
Ads just subtractSydney Morning Herald

all 21 news articles »

Telegraph.co.uk

BP's Advertising Tripled After Oil Spill, Waxman Says
BusinessWeek
1 (Bloomberg) -- BP Plc tripled its spending on advertising in the months after the oil spill from its Gulf of Mexico well, US Representative Henry Waxman ...
BP spent $93M on advertising after Gulf oil spillUSA Today
BP shelled out big bucks for advertisingLos Angeles Times
Media Companies Made Millions From BP Oil SpillBig Journalism (blog)
DailyFinance -The Epoch Times -The Washington Independent
all 8,152 news articles »

Wave of political ads on the way
Wisconsin Rapids Tribune
2 general election and the end of political advertising? Wausau-area television stations have received a barrage of bookings from political candidates, ...

and more »

Mad Men: A triumph of style and substance
The Guardian
Sex sells but, apparently, so does the art of selling itself, set, as Mad Men is, in the world of advertising. Such is the show's cult status that BBC4 ...
'Mad Men' Creator Matt Weiner on His Hollywood Struggles, and How George Lois ...RollingStone.com
Paging through the reading choices of 'Mad Men' charactersSouth Coast Today

all 11 news articles »

Town Hall

Strong Bertelsmann Earnings Affirm Ad Upswing
New York Times
Revenue rose 4 percent, to €7.4 billion, as advertising, hit hard during the recession, bounced back more rapidly than expected. The privately held company ...
Bertelsmann Raises Outlook As Ad Markets ImproveWall Street Journal
Bertelsmann Raises Full-Year ForecastWall Street Journal
Bertelsmann makes 1st-half profit, raises outlookThe Associated Press
The Associated Press -Deutsche Welle
all 201 news articles »
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How to Know if Direct Mail Will Work for Your Business

Here's a great lesson that applies to direct mail. Ready?... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why... Read More

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?

Doesn't that just grab you by the eyeballs and make... Read More

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking.... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business... Read More

Advertising 101

Advertising has truly become a part of all of our... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter... Read More

How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

Did you know generating positive media coverage is four times... Read More

See How to Advertise and Gain More Money to Blast Another Project

We have a Great News that we think that may... Read More

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like... Read More

Electronic Score Boards

Wide range of electronic Key venues around the globe has... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More